Triumph of the Marine Venus by Sebastiano Ricci
Audrey Hepburn and Mel Ferrer for Harper’s Bazaar, September 1959. Photo by Richard Avedon .
“If You Know Someone Who Doesn’t Believe Sexism Exists, Show Them This”
Caution: Some of this might be potentially triggering.
Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s the billboard on the side of a road that screams with reassurance that whatever you’re doing is okay. You are okay. -- Donald Draper, Mad Men
I’ve put together this collection of recent sexist advertisements from different companies. To be honest, it was difficult to pick the ones I wanted because there were so many of them. It was truly abhorrent.
Donald Draper explains to us what advertising is. Its a stroking of the ego. Sexism and patriarchy are rampant within society (advertising also touches on things like race, body size, and social class but for the purposes of this post I am focusing on those two), and thus advertising capitalizes on that, makes money on it, and perpetuates it. We’re surrounded by this kind of advertising. We can’t escape it, we’re trapped.
So when shopping or flipping through a magazine, or even driving down the high way and reading billboards, let’s all remember to put our critical thinking hats on and to identify and call out the sexism. Advertising is a significant contributor to the continued social injustices. But remember: those problems come to an end with us. If we stop responding to these advertisements the way the companies want us to, then some real reform can begin.
This was thoroughly disturbing…I used to think I’d never get in a frame of mind where I could always pick up on these kinds of things. Now I see them everywhere. I see it in kids shows, in commercials, in movies and everywhere really. It’s upsetting but in order to guard myself, and to guard my children against these messages, I must make myself aware, as painful as it is.
“Turning a person into a thing is almost always the first step in justifying violence against that person.”
Wave at Saturn
Who wants to be in the world’s biggest class picture?
On July 19, NASA’s Cassini spacecraft will take a picture of Earth from nearly 900 million miles away.
Cassini will start obtaining the Earth part of the mosaic at 2:27 p.m. PDT (5:27 p.m. EDT or 21:27 UTC) and end about 15 minutes later, all while Saturn is eclipsing the sun from Cassini’s point of view.
A simulated view from the Cassini spacecraft when it will take the photo
Sheila Levrant de Bretteville, Pink, 1973
I keep on going back and forth between origins of feminist art and more contemporary stuff. Heh.
She did this for an American Institute of Graphic Arts exhibition about colour. Hers was the only entry for the colour pink. So basically de Bretteville handed out pieces of pink paper to friends and to women on the street, asking them to describe what the colour meant to them. As you can guess, the colour was associated with stereotypical depictions of “femininity”. This has implications for art and graphic design that incorporates the colour pink for advertisement towards aimed audiences. She arranged women’s answers in a quilt-like manner. Many feminist artists in the ’70s incorporated traditional devalued women’s art such as knitting and quilting into their work to shake up the divide between “high” art and “low” art, as well as to display the value of this type of art.